Maybelline 24 Hr Color Tattoo in 85 Light in Purple: Review + Swatches

Today I will be reviewing the Maybelline 24 Hour Colour Tattoo in the colouor 85 Light in Purple. I have been slowly migrating away from using eyeshadow, and have only been doing a winged out eyeliner with strong lipstick for the past few months. However, when I was in Tesco, this colour really caught my eye and thought it looked absolutely gorgeous, I couldn't not pick this up. The cream eyeshadow retails for £4.99 in the UK.

The colour is pretty unique in that it is duo chrome and it's a purple/blue/silver colour. It was difficult to capture the duo chrome(ness) in the swatch photos - so do check it out instore if you ever come across it!

As you can see in the photos to the right, the outside rim appears more purple, but for the most part, I think that this looks more like a blue silver colour.

Unfortunately, the beautiful colour does not translate well onto the skin and it definitely appears nicer in the pot than it does on the eyes. It is still a nice colour, just not as nice as I had expected it to be. Turns out it's not very flattering on the eyelids either. This has further reinforced that I should really do my research before buying things on impulse, especially since I hardly ever wear eyeshadow anymore.

You can take a look at the swatches below. I tried to take pictures of the swatch at different angles to try to show how the angle can change the way the colour appears, but I don't think it really translated on camera.

Another thing I was pretty disappointed with was the lasting power. In my opinion, it does not last as long as some of the other Color Tattoos that I have. It is also pretty hard to work with and applies pretty patchy, very different from the other Color Tattoos that I own.

I guess if you're really in love with the colour, you can prolly make it work and you might like it, otherwise, I wouldn't really recommend this colour tattoo. I think it was a bit of a disappointment and let down if I was completely honest. But hey, that's just my opinion.

 Therefore, my final verdict:
❤❤♡♡♡ (2 out of 5 hearts) ^^

I absolutely love my bronze and taupe Maybelline colour tattoos, I don't know why the formula for this particular shade is different (or appears to be different). If you're in the UK, I would highly recommend you test out the swatches before just buying it.

Hope you found the review and pictures useful, and let me know what your thoughts are about this if you've tried it, and until next time..

- Diem xo

Sample Review: L'Oreal True Match Foundation: First Impressions + Swatches

Another sample, another review. Check out my first sample review by clicking here. This time I will be doing a first impressions on L'oreal's True Match foundation in W3 Golden Beige. L'oreal describes this foundation "for women in search of a perfectly natural complexion, L'Oreal Paris has invented True Match, its first foundation that perfectly matches the colour and texture of your skin." Retails for around £10 (slightly cheaper at Superdrug), and from what I can see on the Boots website, there are a variety of shades, 22 on the website.

The foundation consistency was like most traditional foundations and the first thing I realised was that a little goes a long way, this is a pretty high coverage foundation. This was pretty dark for skin colour, but I could have gotten away with it when I blended, blended, blended. It has a pretty matte finish, so I think it would work great for those with oilier skin types. This did not fare well on my dry patches and did cling to those areas and made my skin look flaky. It also does look quite heavy on the face, my mum never usually comments when I wear foundation but she did after I had applied this. I preferred the way it look after I had set it with a bit of powder, and it didn't look too cakey.

It lasted pretty well, and I was surprised with the coverage - I would recommend this to people who need that extra little coverage and who don't mind wearing a heavier foundation. As you can tell with by the picture above, it has evened out the skin and my freckle is almost completely covered, something only a concealer can usually completely conceal. If you're the kind of person who likes the "like skin" foundation, or really light coverage, I don't think this is for you. Also, if you have dry skin, you may want to look for a different foundation. All in all, it's not a bad product, just not for me, but I'm sure it would work brilliantly for some of you.

My first impressions verdict:
❤❤❤♡♡ (3 out of 5 hearts) ^^

Hope you found this first impressions review helpful, and until next time..

- Diem xo

YSL Rouge Volupté Shine in 3 Violet Incognito: Review + Swatches

You can check out the post for YSL's Rouge Volupté Shine in 6 Pink in Devotion by CLICKING HERE.

Now don't let the bullet frighten you. YSL's Rouge Volupté Shine in Violet Incognito is one of the prettiest shades I have ever seen. The packaging is absolutely beautiful (check out my previous Rouge Volupté post, linked above, for a more indepth review). The colour of Violet Incognito is a deep plum and does not contain any noticeable shimmer slash glitter in it. These lipsticks retail for £24 (pricey, I know!) and so I made the most and got this whilst there was a 10% off deal at Debenhams (I also had £10 worth of vouchers, so double score).

Although I am always attracted to purple colours for some reason (I think purple is a gorgeous lipstick colour, yes this is direct at A$AP Rocky, LOL), I wanted to veer away from this because I thought that I should get a more colour that I did not already have or have a similar colour to. However, after seeing some swatches of what this looked like on the lips, I just could not not get it. Although this is probably more of a fall slash winter colour, I will totally rock this during any season, and even in the daytime. For those who are less adventurous with bold lip colours, this would still look great for a night time look. I would keep it all about the lips and wear a very natural slash no makeup kind of look on the eyes, and rest of the face.

As this is a Volupté Shine, the colour has a more sheerer glossy look to it, so it really can be sheered out to a very subtle colour if that's what you want to go for.

Pictured to the left is a swatch of the lipstick on the back of my hand. The top swatch is just one layer, and the bottom swatch is what the lipstick would look like with a few more layers. As you can see, the colour can be built up to a deep plum colour, but still with that sheer glossy finish. Perfect for those who are afraid of full on colour, or tend to have problematic chapped lips (like me!)

Pictured left is what the lipstick looks like on my lips with just one layer. I'm not sure if it's due to the pigmentation of my lips, (which I don't think is all that dark or heavily pigmented) but the colour does appear to be a fuchsia purple colour, which I still think looks great! This picture was taken in direct sunlight and I believe this to be a pretty accurate represenation of what the colour looked like on my lips (cameras and lighting can hugely affect how a colour looks). This shows that this lipstick can be wearable and is a great colour for this time of year!

The picture to the right is what the lipstick looked like on my lips when I built the colour up a lot more. As you can see, this is much more plum colour, but still is on the pink side. This is perfect for the evening and for the fall and winter time, and I think it's an absolutely gorgeous colour.

I love these lipsticks, I think they last a long time for a sheerer, more glossier kind of lipstick, they feel nice on the lips and aren't drying. I think they wear off pretty nicely too so you don't have to constantly look in the mirror to do touchups or to make sure it hasn't worn off patchy.

And even though it does come with a hefty pricetag, I think these lipsticks are brilliant (which is why I own 3 of them!). I will refrain from getting anymore, but I think so many of the colours in this line are beautiful!


My verdict:
❤❤❤❤♡ (4 out of 5 hearts) ^^ (minus one heart for the price tag)

Just like my previous post on this lipstick, I give this lipstick four out of five hearts. The only reason why it doesn't get five is purely due to the price. But if you feel like you need to spoil yourself (or have someone spoil you), then I would really recommend this.

Hope you found the review and pictures useful, and until next time..

- Diem xo

Sample Review: L'Oreal Nude Magique BB Cream - First Impression & Swatches

You know how sometimes there are foundation samples in magazines? Or how sometimes you can get a sachet sample sent to you in the post? Well, I do. And before I knew it, I had quite a few sachet samples. And you know how they say out of sight, out of mind? Well, instead of trying out the samples, I just tossed them in a bag, building my collection up. So, I decided to put them on my table, in sight, and do reviews on them. They can only be first impressions as I will only be able to use it once, maybe twice, hardly enough times to give a in depth thorough review.

So my first sample review is on L'oreal's Nude Magique BB Cream which retails for £9.99 in the UK. The shade that I have is medium. What was very odd when I first opened this was that the actual product was an off white colour with faint tan colour balls in it. You can see a picture below of what it looked like.

However, when you rub it in, the colour begins to change, and becomes a more medium foundation kind of colour. The consistency is very liquidy and is lightweight on the skin. I would say that the coverage is light and will even out your skin tone, but not much else. The finish is natural, not matte, but not exactly dewy either. I have extremely dry patches on my face and fared well, slight clinging to the dryer areas, but I have that problem with pretty much every foundation, some worse than others. It lasted for an ok amount of time, but it did wear off pretty patchy on the half side of my face that I did not set with powder. The side that I did set with powder lasted around the same length of time, but did not wear off as uneven.

You can see in the picture to the left what the coverage is like - I applied the product to the arm with my fingers and worked it in. I only saw two shade options on the Boots website, which means that not everyone will be able to use this. The shade medium was slightly too dark and orange for me.

Would I buy this product? Even though I did not dislike this product, this was nothing special either. This would be good for those who have pretty good skin anyway and just needs something to even out the skintone. It is also good for people with dry skin - I have an extremely oily T-Zone and I did not look completely greasy so I think it may even work for those with combination skin. It is very quick and effortless to blend in, you don't have to work the product in so it's pretty effortless in application.

My first impressions verdict is:
❤❤❤♡♡ (3 out of 5 hearts) ^^ Not right for me, but can work for you~

Hope you found the review and pictures useful.. And until next time..

- Diem xo

'Red My Lips' - Wear Red Lipstick To Raise Awareness About Sexual Violence: My Red Lipsticks

So April 2013 is Sexual Assault Awareness month and there is a campaign going around called 'Red My Lips'. This campaigns asks us to wear red lipstick everyday in the month of April to 'help raise awareness about sexual violence and SPEAK OUT against victim-blaming!'. I will do my best to wear red lipstick to support this campaign, and I hope you all will too. You don't have to wear bright red lipstick, a variation of red will do, if bright red lipstick is not suitable (school, work, etc). So I pulled out all my red lip products and thought I'd do a post with pictures and swatches. You can see all the red lip products I own in the picture above (L-R: Maybelline Baby Lips in 15 Cherry Me, Revlon Just Bitten Kissable Balm Stain in 045 Romantic, L'oreal Rouge Caresse Colour Riche lipstick in 179 Cherry Tulle, L'oreal Caresse Glam Shine Stain Splash in 300 Juliet, Rimmel Apocalips Lip Lacquer in 400 Big Bang, Yves Rocher lipstick in 101 Framboise, Sleek True Colour Lipstick in 778 Stiletto and NYX Lipliner Pencil in 817 Hot Red). You can find swatches of the products below (in the same order).

 I also took pictures of what they look like on the lips. The picture to the left is what my lips look like without any product on them. And I didn't think too far in advance when I was doing the pictures to the order of the swatches below are different than to the picture of the products and the swatches on my hand so I will describe each product below. Bear in mind that this is not a review; it's to show swatches.

1. Maybelline Baby Lips in 15 Cherry Me: A lipbalm with a very sheer hint of red. It smells like cherry (as the name would suggest) and smells delicious.
2. Revlon Just Bitten Kissable Balm Stain in 045 Romantic: somewhat sheer, an orange toned red. Is much more orange than what the packaging and the bullet would suggest.
3. Yves Rocher lipstick in 101 Framboise: a rich creamy pigmented blue based red. Glossy finish.
4. NYX Lipliner Pencil in 817 Hot Red
5. Rimmel Apocalips Lip Lacquer in 400 Big Bang: Tomato red, extremely pigmented. Glossy finish.
6. L'oreal Caresse Glam Shine Stain Splash in 300 Juliet: Glossy cherry red. Somewhat sheer but can be built up to full colour (like pictured above). Leaves a more pinky red stain behind.
7. Sleek True Colour Lipstick in 778 Stiletto: a true matte red. Creamy and pigmented.
8. L'oreal Rouge Caresse Colour Riche lipstick in 179 Cherry Tulle: Sheer cherry red. Glossy finish.

Apologies for some of the rushed applications. But I hope you get an idea of what the products would look like on the lips.

I'll be rocking either the L'oreal Caresse Glam Shine Stain Splash in Juliet or the L'oreal Rouge Caresse Colour Riche Lipstick in Cherry Tulle, a sheer approach to red. For evening looks, I'll wear the more pigmented colour with a simple black winged liner.

Support the cause. Raise awareness. And until next time..

- Diem xo

YSL Rouge Volupté Shine in 6 Pink in Devotion: First Impressions Review + Swatches

You can check out the post for YSL's Rouge Volupté Shine in 3 Violet Incognito by CLICKING HERE.

I'm in love. I am actually in love with the YSL lipstick packaging. They are so beautiful and luxurious. I'd pick a YSL lipstick over Chanel, Tom Ford, etc any day, purely for the packaging. It looks expensive (which it is!) and has a nice weight to it so it feels study and robust. I have a problem with No. 7 lipsticks in that the lid seems to crack and becomes loose which is highly annoying.
I won't be having those problems with the YSL lipsticks. And I'm only in love with the lipsticks that have the YSL cut out in the round tubes (not the square tube ones). I first came across these beauties on YouTube and thought they looked gorgeous then, but they look even better in real life. Oki, enough about the packaging. Actually, one more thing about the packaging, I like the fact that you can see the colour of the lipstick in the cut out in the middle of the tube. However, I do not like that the lipstick name is not on the bottom of the tube, it tells you the number, but not the actual name of the lipstick which I find quite odd (the name of the colour is on the box though).

 Onto the actual product. What YSL says about the lipstick:
 "Give in to the temptation of dazzling color. Succumb to a unique sensorial experience with extreme comfort and luminous shine.  Hyaluronic acid microspheres help seal in moisture for 8 hours of hydration. Anti-oxidants and emollients help condition and soften lips."

If you have had the pleasure of owning slash experience the YSL Rouge Volupté lipsticks, you know that they pack quite a punch. They are extremely creamy and pigmented. The Rouge Volupté Shines are more sheerer and has a much more glossy finish (as the name would suggest). I would say that although these lipsticks are not as opaque as the Rouge Volupté lipsticks, I feel like the Rouge Volupté Shines have more pigmentation than the typical sheer lipstick. I do feel like they are more long wearing than sheer lipsticks and does wear off quite well. I don't find this lipstick to be particularly moisturising though, and at the same time I don't find them drying either.

There is a nice colour selection, 19 shades in total, and retail for £24 (UK) or $34 (US). The colour that I bought was No. 6 Pink in Devotion and is a hot pink with very subtle blue-tone micro shimmer (the shimmer is not noticeable when applied). Check out the swatches to see what the colour looks like. The top swatch is just one layer and the bottom is with a few layers so you can build up the colour if you wanted to. They have a weird scent to them, I can't quite put my finger (or nose?) on what it is. I'm horrible at describing scents but if I had to, I would say that it was a mix between the typical lipstick smell with an old lady smell, and then a sweet fruity scent to mask the lipstick and old lady scent, but it doesn't quite overpower them? The overall scent is not too strong but you can kind of smell it when you first apply it to the lips so take a sniff of the lipstick before you purchase.

They feel nice on the lips, the lipstick melts onto your lips to give a nice sheer colour with a glossy (but not sticky) shine. Applies pretty evenly and feels lightweight (almost undetectable) on the lips. It doens't feel balmy which is what I've come to expect from sheer lipsticks.

They are definitely not cheap, but do I think they are worth it? In my opinion, if you are a lover of the packaging and love makeup, I would recommend getting a YSL lipstick. If you prefer sheerer lipsticks, then get the Rouge Volupté Shine, if you prefer full on colour (I'm talking similar to MAC Amplified finishes), then go for the Rouge Volupté. If you think that the price tag is too expensive, you can always ask for one as your present for the occasion.

I also received an email from Debenhams to say that they are having a 10% discount Easter special starting tomorrow (Thursday 28th March 2013). Disclaimer: I'm not affiliated or sponsored by Debenhams.

I have read that blogs that liken these lipsticks to the L'oreal Rouge Caresse lipsticks. I know that YSL is owened by L'oreal, but in my opinion, I do not think the L'oreal Rouge Caresses are dupes for the YSL Rouge Volupté shines. I think that the L'oreal lipsticks are sheerer and do not feel the same on the lips. However, they are nice lipsticks, so if you want to go for a sheer lipstick and do not want to pay a lot for one, then do check out the L'oreal line as they have a nice shade selection too. I just do not consider them dupes, just similar.

My first impressions verdict:
❤❤❤❤♡ (4 out of 5 hearts) ^^ (minus one heart for the price tag)

Do check out the YSL lipstick range if you want to spoil slash treat yourself to a high end lipstick, have a little swatcharoo and purchase if you want =))

Hope you enjoyed reading this review.. And until next time..

- Diem xo

L'oreal Colour Riche Balm Lipstick(?) in 318 Heavenly Berry: Review + Swatches

I'm back with another review. Today I will be reviewing the L'oreal Colour Riche Balm (lipstick) in the colour (hah) 318 Heavenly Berry. I got this at when I was in The States at Target for $7.99. but apparently you can get them for $6-$8. I'm not sure if these have (are) released in the UK, as I haven't been able to find them anywhere. I hadn't heard anything about them, I just liked the way it looked, like the colour and thought I'd give it a shot. As most of you already know, they don't have testers on all products like we do on the UK, so I didn't have the chance to swatch this (and I didn't want to open it on the sly).

And let me tell you, I should have researched this and looked at swatches before purchasing it. I was on holiday and went a bit cray cray in my shopping sprees and picked up anything that tickled my fancy and I hadn't seen in the UK. This, to me, is a very pointless product. It offers pretty much no colour payoff and is not nearly as moisturising as an actual lipbalm. I love sheer lipsticks, they're my favourite kind, but the colour on this is almost non-existent.

I've checked out some blogs and reviews on the internet and this has gotten some favourable reviews and I cannot fathom as to why. If you look at the swatches (pictured right), the top swatch is about 20 layers of product and the bottom swatch is just one layer. As you can see, the colour does not build up, it is just extremely sheer and once it is on the lips, you can't even tell you have any colour on, it just looks glossy. It does feel balmy on the lips, and it isn't drying. But why spend $6-$8 on a product if it all it does it give you a slight gloss on the lips? I think you might as well go for a nice lip balm, which will prolly be half the price. And if you are dying to try this out, for whatever reason, you only need to pick up one, and it won't even matter what shade you go for because I reckon they'll all look almost identical once applied on the lips. So why waste your money? Sorry L'oreal, but I just don't see the point of this product - extremely disappointing.

My overall verdict:
❤♡♡♡♡ (1 out of 5 hearts) ^^ Because after all, it didn't do anything bad to my lips.

Please save your money and go for the Caresse Lipsticks if you want a sheer lippy. Hope you found this useful and until next time..

- Diem xo

bareMinerals READY Luminizer in The Love Affair Pictures + Swatches

Back with another review, well, more like a first impressions of a product. I've always wanted to try some of the bareMinerals READY collection because I am a fan of bareMinerals, but not so much the mess that comes with loose powder. However, bareMinerals is really expensive in the UK compared to The States. This retails for $26 in America and £26 in the UK! I picked this up half price (£13) at Debenhams, which is unfortunately now out of stock. "The Shining Moment" was already out of stock so I had no choice but to take "The Love Affair".

bareMinerals describes this products as enhancing "your complexion with a radiant, lit-from-within glow. Powered by our proprietary SeaNutritive Mineral™ Complex, this silky smooth formula delivers incredible skin-nourishing benefits. FEATURES & BENEFITS: This formula combines our proprietary SeaNutritive Mineral™ Complex composed of positively-charged sea minerals with antioxidants and cold-pressed kiwi seed oil for soothed, conditioned skin. Highlights the complexion with a soft, candlelit radiance. Sweep over cheeks, eyes, forehead and bridge of nose for beautiful luminescence."

The colour is described as a "pink nectar glow." I would say that it's more gold-beige colour, slight hint of pink with champagne-gold shimmer. It is definitely on the warmer side, and does not have chunky glitter.












I have been obsessed with highlighters recently, I'm not sure what it is, but I have been lusting after plenty of highlighters, but I'm definitely not liking some of the price tags.

I like the packaging, it comes in pretty sleek white compact with a good sized mirror. I think the pattern is gorgeous (it's all in the small details). I don't think this looks cheap at all.

The formula is extremely silky smooth and I am pleased there is no chunky glitters in it. In my opinion, the only product that should have chunky glitter in it is eyeshadow. This is why I do not like NARS Orgasm, AT ALL. Back to the topic at hand, I am so glad this is now in my collection. I've only used it once, and it looks very nice on my skin (I would say I have a light-medium skintone), but so far, I like it. I think this would look nice in the inner corners of the eyes as well. It gives a nice subtle glow, exactly what you want from a highlighter. All in all, I'm quite the happy bunny.

My first impressions verdict:
❤❤❤❤♡ (4 out of 5 hearts) ^^

Hope you enjoyed this review and until next time..

- Diem xo

Laura Geller Inkwell Waterproof Gel Eye Liner: First Impressions Review + Swatches

Time for another review again. This time it'll be a first impressions type of review. So, my Birchbox arrived last week and lo and behold, one of the goodies in the box was this Laura Geller Inkwell Waterproof gel eyeliner.

The first thing I thought of when I first saw this was that it pretty much looks identical to the Rimmer gel eyeliner (pictured above, right). This eyeliner has a built in brush into the handle which you pull out so it's ideal for travelling and it won't make a mess in your makeup bag. This gel eyeliner retails for $16.50 in The States and £24.50 for a duo set. I'm not sure if this is sold as a single, but quick research (the Birchbox and QVCUK site) sells this as a duo set. The colour I received is black.

My first impression on the packaging is that the brush is pretty soft but not as fine as I like my eyeliner brushes to be. I can't imagine myself to be able to draw a really fine line with this brush. I also find it quite awkward to hold and it doesn't seem to snap securely into place so I feel like I need to hold it at the joining or else the lid and brush will dislocate. The brush did manage to come loose in my makeup bag so do be sure to wipe off any excess product after using or else you may end up with a messy makeup bag.

The product itself is very creamy, but in my opinion, not very opaque (please find swatches pictured to the left). I did have to go over with a couple of layers to get an opaque black colour and I was also unable to get a fine line with the brush. I would say I am pretty experienced in using gel eyeliner and have done so for years and I would use a different brush to apply this if I had the option to. I would advise a fine liner brush or a hard angled brush.

I found that the liner took a pretty long time to set and even when it had, when I swiped the swatches a few times, it smudged instantly. I think I waited for about 45 minutes before rubbing my hand. Please find the picture of what the swatch looked like after slight rubbing. I also washed my hands with soap and dried off with a paper towel. When I held my hand under the tap with no contact, the product remained, but once I washed my hands with soap, most of the product washed off. I'm not sure how this affects the staying and holding power on the eyes because you don't wash your eyes with soap like you would your hand, but I just wanted to make a comment about this.


The picture below demonstrates the holding power of the eye liner. Please do apologise the state of my eyebrows, this was after a long day at work sans makeup. I applied the eyeliner with the brush that it came with, without any makeup on and without the use of primer. The brush wasn't actually too bad, I didn't do a very fine line, but I don't tend to anyway. The eyeliner in the picture is the way I typically do my eyeliner so I wasn't too fussed about the brush.

I made sure not to touch my makeup and just went about doing what I usually do after work which is pretty much have my dinner and catch up on TV (hehe). So there was no running around and thank gawd I did not leave the house with this on because as you can see, after three hours, I am a complete panda. I made sure not to wipe underneath my eyes as to show an accurate representation of how the eyeliner lasted. Even though the actual line above my eye remained pretty much intact, it managed to smudge all under my eyes, not a great look. I do have oily eyelids and eyeshadows do tend to crease on me. However, I have found that that the Essence liquid eyeliner does not smudge at all. I have used the MAC Fluidline and the Bobbi Brown gel eyeliner before and although the two of them do smudge, they do not smudge this much and so quickly.

My first impression of this product is not a good one, especially since this is pretty expensive. I'm sure there are better and cheaper gel eyeliners out there.

My first impression verdict:
❤♡♡♡♡ (1 out of 5 hearts) ^^ No hearts feels a bit too harsh, I guess I could use this as a base and see if I can make it work?

Hope you found this review useful and helpful, and until next time..

- Diem xo

Stila Smudge Stick Waterproof Eye Liner in Damsel: Review + Swatches

 Today, I will be reviewing the Stila Smudge Stick Waterproof eyeliner in the colour Damsel which is Stila describes as a matte brown colour. I received this as part of Stila's 'In The Light' palette and is the second Stila Smudge Stick that I own. It is a retractable eyeliner (yay for no sharpening). It retails for $20 in The States and £13 in the UK, so it is pretty dear for an eyeliner.

 I much prefer my eyeliners to be in a retractable pen form, however, with the Stila ones, once you wind them up, you can't wind them back down. This means, you won't be able to know how much you have left unless you wind the product up and have no way of winding it back down. That is my only complaint with the packaging. I do like how the eyeliner packaging tells you what colour the eyeliner is and whether or not it's shimmery. My other Stila Smudge stick is a shimmery colour and the packaging is shimmery also. Ok, onto the actual product.

 The colour is an extremely dark matte brown colour. It glides on like a dream - extremely creamy formula. And once this eyeliner sets, it is set. I know this  has been compared to the Urban Decay 24/7 eyeliners, but I haven't owned any so I cannot comment on that. The eyeliner is extremely long lasting but not so much on my waterline. That being said, I have yet to find an eyeliner that doesn't budge from my waterline so I don't hold it against this product. I think it is an extremely good eyeliner and is great for smudging on the top lash line. No effort necessary.
It really does have good staying power  and would say that it is pretty waterproof - even after washing my hands (with soap) and made a conscious effort trying to wash the swatch off and using a paper towel to dry my hands, the eyeliner did not fade away completely (see picture below). It comes off with a half decent makeup remover though. I would say there were good drugstore slash high street alternatives such as the Rimmel Scandaleyes eyeliner, so the only negative thing I can really comment on is the price tag.

 My final verdict:
❤❤❤❤♡ (4 out of 5 hearts) ^^

It would have been 5 hearts out of 5 if it wasn't so expensive. It is still a pretty amazing product though and it is a permanent resident in my makeup bag.

Hope you found this review useful and until next time...

- Diem xo